PROJECT TITLE :

The Tussle around Online Privacy

ABSTRACT :

The predominant business model for many on-line entities is to supply a free service that draws users and then monetize those users' personal info via advertisements and marketing. Owing to these strong economic incentives, on-line services are becoming increasingly additional adept at using new ways in which to gather personal info, whereas users lose more of their privacy. Here, the author investigates this \tussle\" between online stakeholders."