PROJECT TITLE :

Examining the Roles of Product Complexity and Manager Behavior on Product Design Decisions: An Agent-Based Study Using NK Simulation

ABSTRACT:

In follow, product style selections during a buyer–supplier setting will be either centralized or decentralized. However, it's unclear in what circumstances either of these settings can end in higher new product performance. During this study, we show that the choice of the extent of centralization of product design decisions ought to be made contingent to the merchandise complexity and behavioral factors of project managers involved in the selections. In specific, we tend to examine the influence of the cognitive ability, resistance to alter, and cognitive effort of the project managers on the choice of the extent of centralization of product style choices. A methodology coming back from complexity science is adopted and a simulation analysis is disbursed. Results make sure that product complexity affects the relationship between the extent of centralization of the product design selections and products performance. Furthermore, we have a tendency to show that the benefit of centralized product design choices is influenced by the amount of cognitive effort, cognitive ability, and resistance to alter of project managers. The analysis is performed in two different contexts characterized by varying levels of trust between the customer and provider. We tend to discuss the implications of our findings for theory and follow.