PROJECT TITLE:

When engineers had the stars in their sights [And Now This]

ABSTRACT:

At the peak of the house race in the Nineteen Sixties, Hughes Aircraft Co. was one of many firms that recruited engineers by boasting of its involvement with area comes???even when that involvement was peripheral or the corporate was trying to fill unrelated positions. However Hughes was the real deal: This ad, from IEEE Spectrum's January 1964 issue, options Hughes???s Syncom, the world's first geosynchronous communications satellite.